Baby boomers are a generation to engage in your massage therapy business. Their value as a massage client grows as they travel through the aging process. In fact, a large portion of regular massage clients fall into the baby boomer generation.
Geriatric massage is about much more than working with the frail and dying. Today's geriatric client may well need to fit her massage therapist in between an early morning jog, a game of golf, an afternoon swim, yoga class, evening dance lessons, and her job.
More often than not, the geriatric client of today is living a full and productive life and sees massage as a tool to help her continue to do just that. There have been significant changes in the senior community over the past decade. Seniors are more active and involved in hobbies, sports and trips than ever before. And, many seniors are still working, well past their “official” retirement age
People are aging more gracefully. This is a result of better nutrition and medical technology that keeps the body working longer. As the boomers age, they will continue to influence this trend, resulting in vigorous, robust geriatric clients beginning to outlay significant dollars for massage services.
Opportunities to work with the geriatric population continue to grow. It is important to consider that even though you're working on a strong and healthy elderly client, there is still a specific protocol for working with this aging individual.
Older clients have changing bodies that require specific considerations. They may have thinning hair, thinner and more sensitive skin, and possible pharmaceutical interactions from medications. Massage therapists need to know a lot more than gentle touch when working on the elderly, whether the client is frail or a fit athlete.
Reaching out to the older population can be a great benefit to your massage business, and help to further enhance the lives of the baby boomers who receive your massage services.